Pedalling for Primrose

In May 2023 more than 22,500 riders graced the Essex and London streets for the 10th anniversary of the hugely popular Ride London event.

Amongst the thousands were Andrew Bates and Simon Kemp who were both riding and raising vital funds for Primrose Hospice & Family Support Centre.

Together they raised £2,833 helping Primrose to reach the £1.95 million we have to raise every year to continue providing our care and support for free.

Andrew Bates said: “As a member of Bromsgrove’s V-Sprint Cycling Club and a local resident of Bromsgrove, I decided to enter Ride London 2023 as it is such a local worthwhile cause and brings so much help to the community in Bromsgrove and surrounding areas.

This was amplified by the fact that other members of V-Sprint have family members that are regular visitors of Primrose Hospice. The Ride London event was the first mass participation event that I have entered as I only started road cycling in the lockdown of 2020. I enjoyed the event immensely and I feel very proud to have achieved this challenge. It was made much more poignant that I was able to take part and raise money for such a wonderful cause.”

Primrose Hospice have limited places for the ever popular Ride London 2024, so if you would like to take part, contact our fundraising team today: 01527 889 796 or

Primrose Hospice & Family Support Centre offer care and advice to patients living with a life-limiting illness. We also support families who have experienced a bereavement or who have a family member living with a life-limiting illness in the North East Worcestershire area.