Vision, Mission and Values

Vision Statement:

To provide the best possible care and support to anyone in our catchment area who requires our services, ensuring choice and empowerment for every individual.

Mission Statement:

Primrose Hospice is a charity which enhances quality of life for people with a life limiting illness in North East Worcestershire; in addition, we provide care and support for families, carers and friends.



Provide high quality personalised care and support for everyone

Be the best we can be at everything we do


Respect and dignity for all

We listen, engage and act with warmth, kindness and understanding


Primrose, one team providing holistic support

Inclusive and work together both internally and externally