Lights Of Love
1 October 2026 - 1 January 2027
Remember your loved one this Christmas by dedicating a light in their name. Anyone who has felt the effects of bereavement can remember their special people with Primrose Hospice’s Lights of Love, whether they received hospice care or not, young or old, local or far away.
Each twinkling light represents a life loved and will remain lit throughout the festive period. Every tribute is displayed between November and December around our trees in Bromsgrove and Redditch.
Once we have received your donation with your tribute a personalised Lights of Love card will be posted to you, including information about your tribute’s location. Your tribute will be added to a digital tribute page and to a Book of Remembrance at Primrose Hospice.
We also host a special Remembrance Service at St Godwald’s Church where you can light a candle to remember your loved one.
If you would like a quiet moment to reflect, a Book of Remembrance will be available at Primrose Hospice.
10 years remembering “Ed”
Carol & Ed were married for 56 years ‘I’ll never forget him, he was my rock. He was always there for me, but he didn’t want to talk to me about the end, but he would talk to the nurses’.
Their children Jackie & Jon convinced their Dad into coming to Primrose after he was diagnosed with prostate cancer in 2014.
Ed’s daughter Jackie remembers her dad ‘being a true gentleman, he never complained. He had his spot on the sofa, and whoever came in first would sit right next to him and the dog would sit at his feet. We can’t get him a present or send him a card anymore, so we dedicate a light to him.’
Looking back ten years ago, Jon remembers, ‘We’d never gone through anything like that before, so Primrose was a gift. The nurses must see it every day, so they know who to call, and what to do. Dad had never been to the doctors before in his life, he never wanted a fuss, he was so laid back. The whole family have inherited his calmness, he was unfazeable and that’s something I’ll always remember.’
There will be four generations celebrating Christmas in the Bird household this year, and although they will be wearing pyjamas rather than the smart dress Ed preferred, they will all raise a glass of port in his memory.

Lights of Love Digital Tribute Page
For anyone who can’t get to see their tributes in person around the beautiful Christmas Trees, each tribute is added to our Lights of Love tribute page, that people can access no matter now far away they live.
The page is a digital version of all the tributes, but here you can also add photographs and heartfelt messages. These dedications can be shared with family and friends, regardless of how far away they may live. Click here to see all the tributes made so far.
Bromsgrove Christmas Lights Switch On
Saturday 21st November 6pm
Market Street (outside ASDA), Bromsgrove B61 8DA
If you would like your dedication name displayed at the Bromsgrove Light Switch on please make your dedication by 14th November.
Lights of Love Church Service
Saturday 12th December 4pm
St Godwalds Church, 15 Finstall Road, Bromsgrove B60 2EA
The service will include a performance by the Primrose Choir and is an opportunity to light a candle in memory of a loved one.
If you would like your dedication name displayed at the church service please make your dedication by 9th December.
Other ways to Donate:
Our Lights of Love 2026 appeal is being kindly sponsored by:
