Primrose Cycle Sportive

12 September 2021

Join Primrose Sportive and cycle to raise funds for people with life-limiting conditions in north east Worcestershire!

New for 2021 is our first ever sportive starting from Avoncroft Museum and taking in the stunning Worcestershire countryside.

Choose from our 45 or 75 mile route, join us as we cycle through the glorious Worcestershire countryside taking in the views from Tardebigge, Inkberrow, Alcester and Church Lench.

Our routes:

45 miles

Our fantastic 45 mile route is suitable for all cycling abilities, whether you are a newer cyclist looking to challenge yourself or a seasoned cyclist looking to get in one last summer ride.

The 45 mile route incorporates a number of sections from the 75 mile route, however misses out some of the harder climbs. The route itself is undulating, incorporating a couple of short sharp climbs partnered with a few low, longer incline hills.

At the 40 mile mark, when you are on your final leg you will join the same route as our 75 mile cyclists as you begin returning to Bromsgrove via Finstall village and Aston Fields.

Within Aston Fields, when you have just two miles to go you will pass Primrose Hospice, before tackling a short sharp climb over the canal and through the lanes, finishing with another short sharp climb before reaching the finish line where you will have earned a much needed rest.



75 miles

A more challenging route compared to the 45 mile, which is perfect for a seasoned cyclist or anyone looking to really challenge themselves.

For the first 30 miles you will enjoy a gentle, undulating ride with a couple of short climbs. After this you will then begin to raise your heartrate as you take on a steep incline guaranteed to get you out of the saddle.

After a short decent and smaller hill, you will hit a false flat for approximately 0.5 miles followed by a few short sharp hills. You are then rewarded with a long decent, perfect to give your legs a rest before you begin your next climb.

At 38 miles you are at the lowest point of the ride, and will begin working your way back to the finish. The profile after this point is mainly uphill, and at the 40 mile mark the 45 mile route cyclists will join you to the finish line.

Your final leg will take you through Finstall and Aston Fields, passing the hospice as you do so. With a few final short and sharp climbs you will find yourself back at Avoncroft Museum where you can have a well-deserved rest and re-fuel.

All Sportive participants will receive:

· Training tips from expert cyclists

• Free car parking at Avoncroft Museum

• Mechanical support based at Avoncroft

• Sign posted route with marshals and fuel stops

• Broom wagon support

• GPX file of route

• Event medical support

• Finishers medal

· This will be a time chipped event

Your registration fee helps us to cover the cost of hosting this event. By raising sponsorship, you can help us to continue to provide care to local families. We set no minimum sponsorship targets for our cyclists as every pound really will make a difference.

To sign up, visit

Primrose Sportive is kindly supported by V Sprint Cycling Club.